Gagas fanbase just isn’t as dedicated and united as it once was, Gaga no longer seems to care about bringing people together anymore either.
As much as BTS and Taylor never interacted with their fans personally and closely on a group level or individually as Gaga has done in the past, the content Gaga has been putting out just doesn’t make/ keep the fans happy.
She’s made it very clear since ARTPOP pretty much, that she will just put out and do whatever she wants and what benefits her career and her goals the most, Jazz album, whatever Joanne was, ASIB, Haus Labs, Chromatica, it seems her mindset or her teams mindset is things are always only done for a) career purposes or b) fan service, there’s just no in between.
for me personally it feels like now she just does whatever she wants and then throws us a bone to make sure we’re still around.
BTS and Taylor buy into the parasocial relationship much more and with Taylor dropping 100 Easter eggs and the kpop system of teasers and snippets that actually lead to rewards (and not endless teasing and empty promises like Gaga) it brings the whole fanbase and reels in the casual fans along for the journey and puts everyone on the same page for long enough to have them stream, buy and watch.
the last time Gaga was able to unite the fanbase and all the casual fans, was the SuperBowl performance, and it shot all of her songs up the chart
as fun as it is to “watch your fave succeed” and feel like you’re contributing to it, it gets harder everytime Gaga seems to just assume we’ll throw money at everything she touches with the potential of her throwing us another fan service bone