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Joanne surpasses Witness on Spotify,why?


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ARTPOPster 1,669
7 hours ago, Joannesrats said:

Well...Joanne is simply the better album. Not to mention it has an actual hit on it, Million Reasons, which is something Witness didn't achieve. 

isn't swish swish, bon appetit and chained to the rhythm kind of a hit?

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Pop-a-911-ster 21,185
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1 hour ago, Duchess Kate Middleton said:

isn't swish swish, bon appetit and chained to the rhythm kind of a hit?

For Katy's 2021 standards that she can barely have a chart run like #99 - #OUT , yeah these songs were hits. But for everyone else ,no they are not

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Because it has more good songs than Witness. Joanne has the first 7 tracks, except for John Wayne, + Hey Girl, while Witness has the title track + Roulette + Swish Swish + Tsunami + Bon Appetit if you count the solo version.

Edited by Blown Away
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1 minute ago, Blown Away said:

Because it has more good songs than Witness. Joanne has the first 7 tracks, except for John Wayne, + Hey Girl, while Witness has the title track + Roulette + Swish Swish + Tsunami + Bon Appetit if you count the solo version.

Bon Appetit with Migos slaps bye 

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10 hours ago, Duchess Kate Middleton said:

isn't swish swish, bon appetit and chained to the rhythm kind of a hit?

"Kind of a hit" is the problem here. They weren't hits if you have to call them "kind of a hit" :billie: 

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1 minute ago, JJ Monster said:

I love those two albums, very underrated! But I'm very surprised Witness has that many streams:whatga:

It had 4 singles (2 with pretty decent Spotify streaming power collabs) and a huge streaming push :billie: its numbers are awful 

Edited by Delusional
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Katy Perry is the latest artist to get a promotional push from Spotify, with her new single ‘Chained to the Rhythm’ all over its service today.

That goes beyond placing it at the top of a bunch of prominent playlists and homepage promotion for Spotify’s 40-song This Is: Katy Perry playlist, though.

Bloomberg reports that Spotify is marketing the new track with emails to its users, a Facebook advertising campaign, and billboards in Los Angeles and London.

In fact, Spotify “will run a months-long promotional campaign leading up to the summer release of Perry’s fifth studio album… The company’s marketers will continue to work with the singer to prove they can help sell records and concert tickets better than any radio station or rival streaming service” according to the report.

There’s even a quote from Perry’s manager Martin Kirkup: “We didn’t ask for a billboard. They offered it.”

This is a return to BFF status for Spotify and Perry. This time last year, they co-hosted a private pre-Grammys party for artists in Los Angeles, with Perry fronting Spotify’s latest drive to court musicians.

TL;DR: Spotify gave CTTR and Witness the biggest push in their arsenal to show they can outperform other services in album promotion. Katy also had tons of features to boost streaming figures. Yet here we are.

When you factor pure sales, Joanne wins 2:1. The fallacy of these two albums being comparable remains laughable.

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